My Philosophy on User Research

Storytelling is one of the great human traditions. We are continually telling our stories through our work, and if we can express suitable stories, we can do great things.

- User research ensures we are telling the right story to the right audience.

- When we watch user behavior and accept their feedback we make improvements, we would have otherwise missed

- Models of user behavior are useful, but there is no substitute for a real set of users.

If we learn enough about our audience and cater to their needs, we can create experiences that fade into the background bringing content and ideas upfront and center. User research is the first step in telling great stories through our designs.

In this section, you'll find some examples of my work involving user research. I've been collecting data, making personas, and summarizing the findings in charts and graphs. I hope you enjoy the results, thanks for having a look!